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How to serve your customers with video during COVID-19

How to serve your customers with video during COVID-19

Here’s one way you can continue to serve your customers (and staff teams): Keep up the communications. With more people working remotely, business should consider focussing on creating quality video content that will engage, inspire and inform your customers. 🎥 Some...

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Changing the focus of your marketing strategy

Changing the focus of your marketing strategy

For marketing strategies in mining and manufacturing industries, the focus is changing. It’s shifting away from just TELLING all about your latest product or service, as this is self-focussed and less likely to engage and get customers curious. Instead, it’s all about...

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Using people to increase your video marketing engagement

Using people to increase your video marketing engagement

Did you know: adding people to your video content will increase viewer engagement and significantly help elevate your brand. So think about this for your next video production: rather than just focusing on a product or service in your next marketing or project update...

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Tips for Filming Outdoors on a Construction or Mine Site

Tips for Filming Outdoors on a Construction or Mine Site

If you’re creating video marketing content or training videos and need to film outdoors on a construction or mine site, it’s really important to take into account the time of day that you’ll be filming. ☀️ Hard light or soft light? Early morning and late afternoon...

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Part 1: An Introduction to Making a Video.

Part 1: An Introduction to Making a Video.

What's involved in creating a video for your brand or company? Video provides a creative way to authentically tell your story and communicate your message, and a successful video should create impact, influence or intrigue with your audience. In this four part series,...

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The most powerful way to connect with customers

The most powerful way to connect with customers

Think about this for a moment: apart from face-to-face physical contact, video is the most powerful way to connect with someone. You can hear, you can see, you can sense — sense the emotion of the people involved and connect with the story that’s being...

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