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Using people to increase your video marketing engagement

Using people to increase your video marketing engagement

Did you know: adding people to your video content will increase viewer engagement and significantly help elevate your brand. So think about this for your next video production: rather than just focusing on a product or service in your next marketing or project update...

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Tips for Filming Outdoors on a Construction or Mine Site

Tips for Filming Outdoors on a Construction or Mine Site

If you’re creating video marketing content or training videos and need to film outdoors on a construction or mine site, it’s really important to take into account the time of day that you’ll be filming. ☀️ Hard light or soft light? Early morning and late afternoon...

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Part 1: An Introduction to Making a Video.

Part 1: An Introduction to Making a Video.

What's involved in creating a video for your brand or company? Video provides a creative way to authentically tell your story and communicate your message, and a successful video should create impact, influence or intrigue with your audience. In this four part series,...

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The most powerful way to connect with customers

The most powerful way to connect with customers

Think about this for a moment: apart from face-to-face physical contact, video is the most powerful way to connect with someone. You can hear, you can see, you can sense — sense the emotion of the people involved and connect with the story that’s being...

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The power of online video

The power of online video

Whether you've got a huge product to showcase, or a small story to share, it makes sense to use video to help tell the story. Here are some interesting facts about online video: 86% of online video marketers use video contentMarketers who use video content get 66%...

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