As internet video began to come into the picture, as a form of content creation, I’d often hear people saying “ah it’s just for the Web, so it doesn’t need to be high quality” or “the video quality doesn’t matter”. And I’d be thinking “Why make it sound crap or the picture lower quality, or don’t bother about proper lighting just because it’s for the web”?
And even now, today, with video content for social media, I still get clients tell me “it’s just for the web or it’s just for social media”, assuming we don’t really need to focus on the quality of the video at all.
It’s like the idea of quality and great-looking content goes straight out the window as soon as it’s for the web or social media.
Why it’s dangerous
Now That can be such a dangerous way for a company or brand or marketing team to approach video content creation, because the quality of video content can really make or break a brand and its reputation.
I’d hate for a company’s brand reputation to be damaged in the eyes of the audience/target market by sloppy video content that’s not on point, that’s not engaging the viewers, or is just plain boring or unprofessional.
Should you create video content on your smartphone?
Now there is a time and place for filming a video update on an iPhone. But Video content – whether it’s good quality or lousy quality – all leaves a lasting impression in the viewers mind. What sort of impression do you want to be leaving?
So the quality of the video content we create for our clients is something that’s really important to me. And creating a consistent level of quality over time.
Creating credibility and customer confidence
For brands and companies – especially large companies in mining and resources and manufacturing – consistent quality (both visually and in messaging) goes a long way in upholding credibility and trustworthiness and customer confidence.
I’d love to know your thoughts – do you think quality of video content matters online anymore? Or should we being creating videos for our companies and brands on our smartphones?
Thanks for reading!